as featured in venturer issue 2 : download the PDF file

Lens pioneer with global vision

Contact lens pioneer and serial entrepreneur Ron Hamilton has notched up a string of fresh successes for his latest venture Provis, including a prestigious award and rapidly-rising global sales.

Provis, which makes high-specification daily wear disposable contact lenses, was presented with the Sunday Times Microsoft Tech Track 100 Award for Innovation for their flagship product, the daysoft™ uv lens.

The daysoft™ uv product is the latest innovative development by Hamilton, who initially trained as an engineer and held management roles at Honeywell, Kimberley Clark, Thorn EMI and CooperVision before setting up his first company.

It was while working at CooperVision, which made cleaning solutions as well as lenses, that Hamilton developed his original idea for disposable lenses that wouldn’t need cleaning, starting down a pioneering path.

“I am very pleased to have led the development of a contact lens modality which is universally regarded as the safest form of contact lens wear available and which gives unique user comfort and convenience,” Hamilton said.

Hamilton, Executive Chairman of Provis, has had a long association with the team at Scottish Equity Partners, which is an investor in Provis. The SEP team backed Hamilton’s first venture, Award, which was set up in 1993 as the world’s first company dedicated to making daily-disposable contact lenses. Just three years later Award achieved a multi-million pound sale to Bausch & Lomb, the world’s biggest eyecare specialist, generating a 10-fold return on the investment.

At the end of Hamilton’s five year non-compete agreement with Bausch & Lomb, he launched his new venture, Provis, in 2001. SEP invested an initial £1 million and in 2002 injected a further £2 million to fund additional production lines at Provis’ manufacturing facility in Hamilton International Technology Park.

SEP Managing Director Calum Paterson commented: “Venture capital is all about backing the right people and Ron Hamilton is a proven entrepreneur with a great track record.

“Award was unquestionably one of the most professionally-managed start-ups we have been involved with, and in many ways the market opportunity for Provis is even more exciting.”

Today some 35% of contact lens wearers in the UK use daily-disposables and the figure is expected to rise further, mirroring trends across Europe and in the United States.

Provis supplies tens of millions of lenses per annum to optician outlets in 23 countries including Germany, France, Italy, Scandinavia, Israel, Egypt, Sri Lanka and Australia.

The company has delivered compound annual sales growth of over 260% from 2001-2003, securing tenth place in the Tech Track 100 list of the UK’s fastest-growing privately owned technology companies.

One of Provis’ key strengths is the company’s ability to produce very high-quality comfortable lenses with a UV filter and high water content at a very low cost.

“The ingenuity is in the manufacturing and distribution processes, not just the lens - contact lenses are just small pieces of plastic, albeit very clever little pieces,” Hamilton said.

When Hamilton started out, a pair of soft contact lenses cost £150 and required cleaning solutions and insurance. Now, Provis’ daysoft™ uv lenses retail at just under £1 per pair, marking a radical change in the market.

Provis controls costs by increasingly taking orders over the internet from 1,500 opticians in the UK and international optical distributors, making to order and dispatching within 24 hours.

As he builds his second eyecare venture, Hamilton’s vision is crystal clear. His rivals are multi-nationals - Bausch & Lomb, Johnson & Johnson and Ciba (a subsidiary of Novartis), but Hamilton is undaunted:

“I did not set this up just as a Scottish business or a UK business,” he said. “This is a global business and it will become the biggest provider of one-day contact lenses in the world.”

©2005 Scottish Equity Partners
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